Editorial Content / Press Releases Writing

  • Home
  • About Us
Our Services

Editorial Content / Press Releases Writing

Writing a press release. Want to improve your chances of standing out and getting your story heard? And know the kind of information to include? And have the skills to present a release for a busy newsroom? Can you grab the attention of a hard pressed news journalist? And keep their interest. Writing your first release can be daunting. But here you will find all you need to put together a compelling press release. Plus a template to help get you started.

What is a press release?

The press release is a means of reaching the news media. A well-written release is the key to getting your story published.

You have information you wish to publicise. Your ultimate aim is to convince a news editor that your story is newsworthy and will interest the wider public. So, your first step is to present your information in such a way that it will attract the attention of a news editor and your intended audience.

Third PersonWritten in third person, you simply offer an interesting news item. For instance, “it” or “they”. Direct personal address, such as “you,” “I,” “we,” works well in conversation and advertising, but cosying up has no place in a news report. Keep the tone objective and factual.

Aim to give journalists information that’s useful, accurate and interesting. Useful, accurate and interesting, it’s that easy.

Getting published is like receiving an endorsement of your work, your message and you. It gives you credibility and raises your profile. And remember, getting your publicity broadcast as news is far cheaper than paying for an advert.

Other considerations when writing a press release

In today’s world, press releases are an essential part of online marketing and digital communication. They are usually sent via website or by email. They can also be part of a full press kit with photographs, accompanied by a covering letter. However, not many people use the post now.

Few people understand how a press release should be structured. But, there are basic elements which should be common to all of them.

You may decide to hire a journalist or other expert to undertake writing a press release on your behalf. Even so, to evaluate its success, you will need to know what should go into a good press release.