A press conference also known as media/PR briefing is an official event where journalists are invited to cover an event and ask questions. It serves to communicate important news about a particular happening, event, crisis, launch of a product and finding ways about how to go about it. The event offers journalists the story about you and then he/she reports accordingly.

The media roundtable is an agenda where various opinion leaders discuss and give their valuable viewpoints on different agendas and topics. Everybody gives their own opinion and finally a conclusion has been given. Such roundtables are structured to open up conversations and connect journalists to media-ready storytellers and experts.